Kärcher: Driving Business to Customer eCommerce

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Kärcher a leading consumer home and garden brand, wanted to improve its online customer buying journey and increase the overall sales conversion rate on its website.

Kärcher provides a wealth of product information and advice on its website, leading to a high amount of website traffic to their product pages. However, visitors would exit the web page after viewing the information – perhaps to purchase the item elsewhere… Kärcher had no reliable way of knowing where visitors navigated to after leaving their website. Did they purchase a Kärcher product from a retail partner, or did they opt to buy from a competitor brand? Either way the buying journey wasn’t connected to their retailers and they had insufficient insights to draw conclusions.

The Challenge

They required reliable insights to map their customer’s journey to assess and discover whether they were shopping with retail partners after exiting their website. The brand needed a structural link between its customers and retail partners to improve sales performance.

Ultimately, Kärcher wanted to optimise and improve their customer journey on the website and gain more insights about consumer behaviour. They also required further information about leads, sales and conversions on both their own website and about their products on that of their retail partners.

The Solution

After implementing the Hatch Where to Buy Online solution, Kärcher’s website instantly enabled more sales options for their visitors. Hatch’s innovative technology has allowed Kärcher to integrate its retail partners to their digital touchpoints. Now they were offering website visitors a variety of online purchasing options, and shortening the buyer journey. Pricing information and retailer product availability were now both instantly displayed on the Kärcher website, meaning there is no need for visitors to exit the page and search or shop elsewhere.

The Hatch solution enables Kärcher to view valuable insights through a real-time dashboard (traffic from the Kärcher website to the retailer, potential sales value and actual sales generated) and share them with their retailers.

The Result

The Hatch solution successfully connected Kärcher’s website visitors to its retail partners. In addition, the solution provided valuable sales and ROI insights to enable better strategic decisions.

Want to find out more about improving the customer buying journey?

Download the Kärcher case study as a pdf to learn more about how to gain insights and enhance your customer buying journey. Or book a demo now!

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