About Us

We convert buying impulses into sales

Our mission is to make the world shoppable

We’re working with leading brands, retailers and agencies to make the world shoppable. Originally founded in 2010 as Iceleads by our visionary CEO Joris Kroese, Hatch received €3.5 million investment from Vortex Capital Partners in March 2015. Now we have 50+ employees across five points of contacts in Amsterdam, Bangkok, Kiev, Moscow and Taipei.

Our people

Our teams across development, operations, sales and marketing bring collective experience from companies such as LinkedIn, eBay, Ingenico, LeasePlan and McCann.

Our core values


By being humble, and selfless we show empathy for the other person and his or her point of view and we do not just think about our own interest.


We always take responsibility for our actions, doesn’t matter if it is success or failure.

Team Minded

Shared ownership and burden, being helpful, equal and in an environment where people can safely speak up and share their ideas.

Customer Obsessed

At Hatch we go beyond customer focus in our obsession to turn every customer into an advocate.


Without fear to make mistakes, our curiosity drives us to continuously learn, improve and innovate. At Hatch we call this heroism!

Our locations

Amsterdam • Bangkok • Kiev • Moscow • Taipei