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Hatch Marketing Technology BloG
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Brands and Retailers: Direct vs Indirect Sales
The dilemma: You’re a well-known consumer brand. Early customer feedback has been very positive for...
Improve Customer Satisfaction: Yesterday’s WOW is Today’s ORDINARY
CEO of Amazon, Jeff Bezos started his most recent annual letter to shareowners by mentioning...
Different Approaches to eCommerce, Have You Considered All of Them?
A new report from Forrester Research takes a detailed look into what branded manufacturers need...
Can D2C eCommerce Technology Actually Deliver Business Value?
More and more branded manufacturers are choosing to sell direct-to-consumer (D2C), says a new report...
How to Survive the D2C eCommerce Adoption Jungle
Branded manufacturers are often considering direct-to-consumer (D2C) e-commerce to improve sales margins, increase product control...
Are You Doing Enough to Profit from Your Digital Touchpoints?
One of the phases consumers go through in buying journey before making a decision – research....
Top eCommerce Trends 2019
What does the future hold for your webshop? Which key e-commerce trends are likely to...
Brick and Mortar Store is Not Dead
Focusing on e-commerce does not mean forgetting about in-store retail altogether. Brick and mortar is...
Providing Consumers With the Buying Choices They Want
The customer journey continues to become less predictable and more dynamic. Consumers are increasingly demanding...