Google Industry Search Trends Report

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Do you know what your target market is searching for online? We’ve partnered with IntentRadar to deliver a report that details the key search trends from the past year to help you tap into what your customers are searching for online and grow your business in the year ahead.

Technology has given us the power to understand customers in greater detail by analysing their search and shopping behaviour. Monitoring this behaviour reveals what customers are looking for, what they are buying and what they expect from brands. 

According to Salesforce, 76% of consumers expect companies to understand their needs and expectations, so keeping track of search trends can hugely benefit business performance.

Essentially, the better you understand your target market, the more equipped you’ll be to provide them with what they need. And knowing what consumers are searching for online gives a good idea of what they’re likely to buy in the future.

In this report we looked into key sectors from pharmaceuticals to consumer electronic, baby and child and more.

Key insights from the report:

  • 2020 saw a dramatic shift in search behaviour from the onset of the COVID-19 pandemic
  • COVID-19 drove an out-of-season demand increase across many product categories
  • Small domestic appliances (SDA) remained the most sought-after target vertical, growing 56% YoY
  • Search demand in the computing vertical grew faster than any other target vertical, growing 65% YoY[1] 

The stats above is only a small part of what we discovered! For even more insights, download the full Google Search Trends report below.

What is next for your brand?

The search trend data highlighted throughout this report can be utilised in a number of ways, whether it be for inventory management and stock control or understanding which products to increase marketing efforts for.

Many brands spend a great deal of money on digital marketing, but when potential customers land on their website, they don’t find what they’re looking for. Often, there is no buying option or a lack of product information, leading them to go elsewhere.

To keep website visitors engaged and increase sales, brands must provide customers with a simple path to purchase and comprehensive product information. With Hatch, you can deliver a fully omni-channel experience through one widget. 

For even more insights, download the full Google Search Trends report and optimise your marketing spent.

Download the full report

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